INTRODUCTION OF DIGITAL MARKETING TO INCREASE THE SALES POWER OF MSMEs IN SUKOMAKMUR VILLAGE

Abstract

On July 31, 2023, this community service activity aims to assist with digital marketing activities in Sukomakmur Village, Magelang Regency. The assistance is in the form of socialization at the Sukomakmur village hall, Kajoran District. The material presented is related to the introduction of digital marketing, the benefits of branding, social media, brand naming, icons, when to post, how to provide watermarks, and recommendations for applications to make the product more attractive. In community service, a business registration number, halal certification and digital marketing workshop were held with 20 participants from Sukomakmur Village, including Marongan Hamlet, Gunung Malang Hamlet, Nampan Hamlet, Krandegan Hamlet, Gendol Hamlet, Naden Hamlet. The training consists of several activities: (1) introduction to Digital Marketing and branding. (2) introduction to social media. (3) introduction of the marketplace. To carry out this socialization, lecture, discussion and practice methods were used. Socialization is carried out to provide an understanding of digital concepts, social media and the benefits of using social media. Apart from that, assistance is provided to improve technical capabilities for content on platforms such as TikTok, Instagram and Facebook. The results of the evaluation of digital marketing training activities show that this activity received a positive response, was assessed as being able to provide new knowledge and knowledge, and received responses that inspired MSMEs in Sukomakmur village.