PEMBERDAYAAN EKONOMI DIGITAL SEBAGAI SARANA PROMOSI BAGI PELAKU UMKM DUSUN KALANGAN
DOI:
https://doi.org/10.61136/khid.v1i2.17Keywords:
Ekonomi Digital, New Normal, Dusun KalanganAbstract
The digital economy has had a positive influence on UMKM actors. The impact of the development of the digital economy has become a forum for carrying out various kinds of economic transactions during the new normal era. However, there are still limited information and knowledge of the digital economy as a sales medium in the hamlet. Therefore, community service activities are needed in the form of assistance, especially for artisans and MSME actors, to increase awareness of utilizing the digital economy; the mentoring method used is the PAR (Participatory action research) method. Thus, in community service, the team is involved in a participatory manner among the community to encourage awareness related to the digital economy. After the service was carried out, the community became enthusiastic because it added knowledge about the digital economy by implementing it in its sales media.
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