EFFORTS TO REACH A WIDER MARKET OF SMEs THROUGH DIGITAL MARKETING WITH ATTRACTIVE BRANDING PACKAGING METHODS IN TUJUNGSARI VILLAGE

Authors

  • danny kurniawan Universitas Muhammadiyah Pekajangan Pekalongan
  • Ilham Naufal Ramadhan Universitas Muhammadiyah Pekajangan Pekalongan
  • Amat Sukani Universitas Muhammadiyah Pekajangan Pekalongan
  • Rozikin Universitas Muhammadiyah Pekajangan Pekalongan
  • Nurul Khasanah Universitas Muhammadiyah Pekajangan Pekalongan
  • Miftachul Azzahra Universitas Muhammadiyah Pekajangan Pekalongan
  • Khoirul Fatah Universitas Muhammadiyah Pekajangan Pekalongan
  • Nur Kholidah Universitas Muhammadiyah Pekajangan Pekalongan

DOI:

https://doi.org/10.61136/khid.v3i1.73

Keywords:

UMKM, Digital Marketing, Branding , Packaging

Abstract

This community service aims to increase economic value as well as reach the UMKM market through digital marketing in Tunjungsari Village, Siwalan District, Pekalongan. This community service uses explanation, discussion and practice methods. The explanation method is carried out by conveying material related to digital marketing directly to UMKM actors. Discussion method, interaction between two or more people who discuss basic knowledge. This method is to facilitate UMKM players who want to ask questions about material they don't understand. The practical method of applying it is by applying the knowledge that is already owned, namely by using tiktok marketing media as a means of product marketing. The results of this community service show that efforts to increase economic value and reach a wider market for MSMEs through digital marketing in Tunjungsari Village are focused on 5 things, namely helping problems, the importance of branding and business legality, product packaging, catalogs and attractive advertisements.

 

References

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Published

2023-06-30

How to Cite

kurniawan, danny, Naufal Ramadhan, I., Sukani, A., Rozikin, Khasanah, N., Azzahra, M., … Kholidah, N. (2023). EFFORTS TO REACH A WIDER MARKET OF SMEs THROUGH DIGITAL MARKETING WITH ATTRACTIVE BRANDING PACKAGING METHODS IN TUJUNGSARI VILLAGE. Khidmatan, 3(1), 44–50. https://doi.org/10.61136/khid.v3i1.73

Issue

Vol. 3 No. 1 (2023): Khidmatan

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Section Editor

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